PROJECT
ZIPP Creative Exploration
DISCIPLINES / ROLLS
Branding, Graphic Design, Print, Layout
AGENCY
SixSpeed
ZIPP Creative Exploration
DISCIPLINES / ROLLS
Branding, Graphic Design, Print, Layout
AGENCY
SixSpeed
OVERVIEW
The Ask: Develop a new campaign, look and feel that communicates what “Making You Faster” means to key targets and riders in order to shift consumer and industry perception to ZIPP as a leader in all carbon wheels and components on or off-road. In short, define “Making You Faster” in ZIPP’s terms: Exploring and optimizing all aspects of cycling speed and technology. Many of these pieces use found-imagery and are for mood and exploration purposes only.
The Ask: Develop a new campaign, look and feel that communicates what “Making You Faster” means to key targets and riders in order to shift consumer and industry perception to ZIPP as a leader in all carbon wheels and components on or off-road. In short, define “Making You Faster” in ZIPP’s terms: Exploring and optimizing all aspects of cycling speed and technology. Many of these pieces use found-imagery and are for mood and exploration purposes only.
